Campaign of the month: Timmy Time

Timmy Time has proved a ratings hit on CBeebies and Vivid is backing its toy line with a multimedia campaign.
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Timmy Time was the fastest growing new pre-school and plush combined property for August according to NPD and the sixth fastest growing new property in the total toy market with currently five items in the top 50 pre-school licensed toys.

Vivid’s Timmy Time range covers all of the pre-school categories and combines collectability with key play patterns while while mirroring the programme’s themes of friendship, trust, sharing and creative play. The line-up includes a Timmy Time playset, plush, poseable figures, jigsaws, a game, feature plush, talking toys and a backpack and camera.

To read the full feature, please click here.

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