In January Spin Master launched new girls’ collectable brand, Zoobles, with its biggest campaign to date. Focused around a heavyweight TV campaign and traditional and viral PR, it also includes a number of other initiatives to help bring the brand to life.
Zoobles are collectable colourful balls, which spring open and transform into different characters when placed on their ‘Happitat’. When petted, the Zooble characters react by blinking their eyes, wagging their tails, wiggling their ears and more.
To read more about the campaign, please click here.