Zoobles is backed with one of Spin Master's biggest ever marketing campaigns.
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In January Spin Master launched new girls’ collectable brand, Zoobles, with its biggest campaign to date. Focused around a heavyweight TV campaign and traditional and viral PR, it also includes a number of other initiatives to help bring the brand to life.

Zoobles are collectable colourful balls, which spring open and transform into different characters when placed on their ‘Happitat’. When petted, the Zooble characters react by blinking their eyes, wagging their tails, wiggling their ears and more.

To read more about the campaign, please click here.


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CAMPAIGN OF THE MONTH: Redakai, Spin Master

The firm?s new boys? action property ? which features Blast3D technology to bring the characters to life and stackable gameplay ? is being backed by a heavyweight campaign covering sampling, TV, online and in-store?

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The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.