CAMPAIGN OF THE MONTH: Redakai, Spin Master

New boys' action property will be backed by a heavyweight campaign.
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Redakai is based on the animated TV series, Redakai: Conquer the Kairu, which is currently airing on Cartoon Network and CITV.

The show follows the story of Ky, a 15 year-old student of ancient martial arts who embarks on a quest to find the Kairu, a primordial alien energy force, and protect it from his extra-terrestrial teenage opponents.

Spin Master’s campaign kicked off in April with a sampling and recruitment drive.

To read the full feature and find out more about the marketing campaign, simply click here.

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CAMPAIGN OF THE MONTH: Redakai, Spin Master

The firm?s new boys? action property ? which features Blast3D technology to bring the characters to life and stackable gameplay ? is being backed by a heavyweight campaign covering sampling, TV, online and in-store?

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