CAMPAIGN OF THE MONTH: Polly Pocket

Polly Pocket's Best Day Ever campaign features TV, online, a print partnership and in-store activity.
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Mattel has launched Polly Pocket’s Best Day Ever campaign with an extensive 360 degree marketing programme. The national promotion is supported by TV, online, print, partnership and in-store activity...

All activity directs to a high impact microsite which brings to life the brand values of fun, friends and adventure that make Polly Pocket’s Best Day Ever. The site encourages girls to share their ultimate best day ever and the best will come true.

To read more about the campaign, simply click here.

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