CAMPAIGN OF THE MONTH: Polly Pocket - ToyNews

CAMPAIGN OF THE MONTH: Polly Pocket

Polly Pocket's Best Day Ever campaign features TV, online, a print partnership and in-store activity.
Author:
Publish date:
3615_mypictr_300x300.jpg

Mattel has launched Polly Pocket’s Best Day Ever campaign with an extensive 360 degree marketing programme. The national promotion is supported by TV, online, print, partnership and in-store activity...

All activity directs to a high impact microsite which brings to life the brand values of fun, friends and adventure that make Polly Pocket’s Best Day Ever. The site encourages girls to share their ultimate best day ever and the best will come true.

To read more about the campaign, simply click here.

Related

3401_mypictr_300x300.jpg

CAMPAIGN OF THE MONTH: Polly Pocket

Mattel has launched Polly Pocket?s Best Day Ever campaign with an extensive 360 degree marketing programme. The national promotion is supported by TV, online, print, partnership and in-store activity...

807_mypictr_300x300(3).jpg

CAMPAIGN OF THE MONTH: Jumbo

Jumbo has launched an integrated campaign for Grow with Jumbo, its educational puzzle and game range, including print, PR, online and a schools partnership?

10_Redakai 300.jpg

CAMPAIGN OF THE MONTH: Redakai, Spin Master

The firm?s new boys? action property ? which features Blast3D technology to bring the characters to life and stackable gameplay ? is being backed by a heavyweight campaign covering sampling, TV, online and in-store?

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.