CAMPAIGN OF THE MONTH: Monster High, Mattel

Key plans are in place to grow the Monster High brand further in 2012.
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With more than six million webisode views and constant online buzz from fans driving interest and excitement, the property's popularity has translated into success offline, where the Monster High Core Doll Assrtment is currently the number two fashion doll YTD in the UK.

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CAMPAIGN OF THE MONTH: Monster High, Mattel

Mattel's edgy intellectual property Monster High sees the offspring of the world's legendary monsters come together under one roof - to attend high school. Already off to a strong start, key plans are in place to grow the brand even further in 2012...

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Copyrights Group

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The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.