CAMPAIGN OF THE MONTH: Mattel, Scrabble Trickster

The latest incarnation of Scrabble is backed by a comprehensive marketing campaign.
Author:
Publish date:
Social count:
0
3834_mypictr_300x300.jpg

Mattel’s Scrabble Trickster, the newest version of the word game, made the front pages of national newspapers and the headlines of the national and global TV news, generating over £2 million in coverage across TV, radio, online and print press in the UK alone.

To read the full feature, please click here.

Related

5_scrabblePA2105_650x446.jpg

Scrabble - Mattel

Mattel is marking this year's 60th anniversary of Scrabble with new products and a number of marketing initiatives, including a tour and TV campaign...

5_iTeddy pic 2.jpg

CAMPAIGN OF THE MONTH: iTeddy

The award winning iTeddy hit the market in 2007, after its creator Imran Hakim was given £140,000 of investment from Dragon's Den's Peter Jones and Theo Paphitis. iTeddy is now distributed in 45 countries by Vivid, which is backing it with a hefty campaign...

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.