CAMPAIGN OF THE MONTH: Mattel, Scrabble Trickster

The latest incarnation of Scrabble is backed by a comprehensive marketing campaign.
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Mattel’s Scrabble Trickster, the newest version of the word game, made the front pages of national newspapers and the headlines of the national and global TV news, generating over £2 million in coverage across TV, radio, online and print press in the UK alone.

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Scrabble - Mattel

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The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.