CAMPAIGN OF THE MONTH: Mattel Scrabble

Mattel is marking this year's 60th anniversary of Scrabble with new products and marketing initiatives.
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It's been an eventful year already for the world's favourite word game as the celebrations for Scrabble's 60th anniversary get underway.

Activity has been paying off with the game becoming the UK's number one board game in the June NPD figures.

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