CAMPAIGN OF THE MONTH: Littlest Pet Shop

Hasbro is supporting the return of Littlest Pet Shop with a new theme - Sweetest - and a raft of marketing activity, from cinema advertising to online partnerships.
Author:
Publish date:

Littlest Pet Shop will return this summer, with an all new theme - sweetest. New lines for autumn/winter will include blind bags, single pets, the Sweet Delights Treat Truck and the Pet Shop Play-set (with two exclusive pets). In addition to this, there is also the free Littlest Pet Shop app.

To showcase and drive the strength of the new toy range, Hasbro has created an interactive, multi-platform marketing campaign, targeting girls aged five to nine. This includes sampling, new TV advertising and entertainment commissions, alongside online partnerships.

TV – Advertising

New ads will focus on the collectable pets, the Sweet Truck and the Pet Shop Play-set. Ads began in mid-July and will run until December on a vast range of girls TV channels.

TV – Programming

The latest Littlest Pet Shop animation is currently airing on POP every weekday at 7.30am and 5.30pm, and weekends at 9.30am and 5.30pm.



ONLINE

Image placeholder title

As part of an exclusive online partnership with Stardoll, girls will be able to watch all of season one of Littlest Pet Shop online. Starting on August 5th, Littlest Pet Shop will also take over the Stardoll homepage and sponsor LPS virtual gifts and the regular ‘pet-a-porter’ feature.

CINEMA

Accompanying the TV and online promotion will be nationwide cinema activity that will reach almost four million families in the UK. Starting in October, the 12-week campaign will introduce girls to their favourite LPS pets through entertaining ‘meet the pets’ spots that aim to showcase their unique personalities. Leading up to Christmas, the spots will feature around some of the biggest family movies of 2013.

Related

Nerf logo.jpg

Campaign of the Month: Nerf

Hasbro is supporting the launch of its latest and most advanced Nerf blasters to date, with a plethora of television, cinema, online and social activity, alongside a UK-wide tour

Battroborg.png

CAMPAIGN OF THE MONTH: Battroborg

Tomy is supporting the launch its of hotly anticipated new boys line with a raft of marketing activity including in-store battles with boxing champions, social media activity and a heavyweight TV?push

Featured Jobs

GAMEPLAN LOGO 3D hi res

Marketing Director UK

Gameplan I Southeast of England I Salary: Competitive I Date Published Monday 7th January 2019

Rainbow logo landscape_home of classic Final

Product Manager

Rainbow Designs Ltd I Olympia, London I Salary: Competitive I Date Published Wednesday 16th January 2019