CAMPAIGN OF THE MONTH: Lego Friends

Find out more about the marketing campaign for the new girl-targeted range.
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The Lego Friends line was developed following years of research in order to provide girls a Lego experience in an appealing and relevant way.

The brand offers role-play and girls themes and combines this with the Lego building experience, allowing girls to imagine, build and create.

Click here to find out how Lego is backing its new girls brand.

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