CAMPAIGN OF THE MONTH: Leapster2/TAG

Leapfrog's Tag and Leapster 2 have been supported with a mix of TV, online and PR partnerships.
Author:
Publish date:
5_Pocoyo.jpg

TV

30-second ad spots were created for both products featuring the distinctive Spokesfrog character interacting with children with a degree of humour.

A third spot consisting of 15-second sections for both products featuring Chewbacca of Star Wars fame highlighted the Clone Wars educational gaming licence which is exclusive to Leapster2 and has featured extensively during ad breaks surrounding the Clone Wars episodes airing on Sky Movies.

To read about the full campaign, click here.

Related

5_leapster2.jpg

Leapfrog Leapster2/TAG

Leapfrog?s key new product launches for autumn 2008 ? Tag and Leapster 2 ? have been supported with a vibrant mix of TV, online and several PR partnerships with target group organisations?

Featured Jobs

GAMEPLAN LOGO 3D hi res

Marketing Director UK

Gameplan I Southeast of England I Salary: Competitive I Date Published Monday 7th January 2019

Rainbow logo landscape_home of classic Final

Product Manager

Rainbow Designs Ltd I Olympia, London I Salary: Competitive I Date Published Wednesday 16th January 2019