CAMPAIGN OF THE MONTH: Leapster2/TAG

Leapfrog's Tag and Leapster 2 have been supported with a mix of TV, online and PR partnerships.
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TV

30-second ad spots were created for both products featuring the distinctive Spokesfrog character interacting with children with a degree of humour.

A third spot consisting of 15-second sections for both products featuring Chewbacca of Star Wars fame highlighted the Clone Wars educational gaming licence which is exclusive to Leapster2 and has featured extensively during ad breaks surrounding the Clone Wars episodes airing on Sky Movies.

To read about the full campaign, click here.

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