CAMPAIGN OF THE MONTH: Jumbo

Jumbo has launched an integrated campaign for Grow with Jumbo, including print, PR, online and a schools partnership.
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The range is built up in stages rather than concentrating on ages as each child develops at different times. Through the campaign, Jumbo aims to increase awareness of the firm to the entry-level puzzler, as well as build the reputation of Grow with Jumbo and its educational benefits.

As such, the campaign will incorporate PR, sampling, retail activity and, central to the programme, Jumbo has focused on activity in nurseries and schools through the National Schools Partnership.

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