CAMPAIGN OF THE MONTH: Jumbo

Jumbo has launched an integrated campaign for Grow with Jumbo, including print, PR, online and a schools partnership.
Author:
Publish date:
450_mypictr_300x300(4).jpg

The range is built up in stages rather than concentrating on ages as each child develops at different times. Through the campaign, Jumbo aims to increase awareness of the firm to the entry-level puzzler, as well as build the reputation of Grow with Jumbo and its educational benefits.

As such, the campaign will incorporate PR, sampling, retail activity and, central to the programme, Jumbo has focused on activity in nurseries and schools through the National Schools Partnership.

To read the full article, please click here.

Related

807_mypictr_300x300(3).jpg

CAMPAIGN OF THE MONTH: Jumbo

Jumbo has launched an integrated campaign for Grow with Jumbo, its educational puzzle and game range, including print, PR, online and a schools partnership?

3401_mypictr_300x300.jpg

CAMPAIGN OF THE MONTH: Polly Pocket

Mattel has launched Polly Pocket?s Best Day Ever campaign with an extensive 360 degree marketing programme. The national promotion is supported by TV, online, print, partnership and in-store activity...

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.