CAMPAIGN OF THE MONTH: iTeddy - ToyNews

CAMPAIGN OF THE MONTH: iTeddy

Billed as a teddy bear for the 21st century, iTeddy appeals to both boys and girls aged three and upwards.
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The award winning iTeddy hit the market in 2007, after its creator Imran Hakim was given £140,000 of investment from Dragon's Den's Peter Jones and Theo Paphitis. iTeddy is now distributed in 45 countries by Vivid, which is backing it with a hefty campaign...

To read the full details of the campaign, click here.

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