CAMPAIGN OF THE MONTH: Hasbro, Trivial Pursuit

Hasbro has hooked up with Guinness to formulate a six-week pub promotion for Trivial Pursuit.
Author:
Publish date:
3733_mypictr_300x300.jpg

Hasbro continues to intrigue and engage consumers with its Trivial Pursuit brand in new and innovative ways.

Taking trivia to the masses, the firm has entered into a unique collaboration with Guinness makers, Diageo, to deliver a six-week ‘Guinness Pub Quiz powered by Trivial Pursuit’ programme.

To read the full feature about the campaign, please click here.

Related

3386_mypictr_300x300.jpg

CAMPAIGN OF THE MONTH: Hasbro, Trivial Pursuit

Hasbro continues to update and reinvent its classic game brands and has hooked up with superbrand Guinness to formulate a six-week pub promotion around Trivial Pursuit?s latest incarnation, Trivial Pursuit: Bet You Know It.

Featured Jobs

GAMEPLAN LOGO 3D hi res

Marketing Director UK

Gameplan I Southeast of England I Salary: Competitive I Date Published Monday 7th January 2019

Rainbow logo landscape_home of classic Final

Product Manager

Rainbow Designs Ltd I Olympia, London I Salary: Competitive I Date Published Wednesday 16th January 2019