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CAMPAIGN OF THE MONTH: Hasbro, Trivial Pursuit - ToyNews

CAMPAIGN OF THE MONTH: Hasbro, Trivial Pursuit

Hasbro has hooked up with Guinness to formulate a six-week pub promotion for Trivial Pursuit.
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Hasbro continues to intrigue and engage consumers with its Trivial Pursuit brand in new and innovative ways.

Taking trivia to the masses, the firm has entered into a unique collaboration with Guinness makers, Diageo, to deliver a six-week ‘Guinness Pub Quiz powered by Trivial Pursuit’ programme.

To read the full feature about the campaign, please click here.

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CAMPAIGN OF THE MONTH: Hasbro, Trivial Pursuit

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