CAMPAIGN OF THE MONTH: Hasbro Transformers

Hasbro's extensive range of Transformers toys will be boosted next month by the release of the second film.
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Prior to the movie, Hasbro is cranking up demand with a number of marketing initiatives including print, PR and TV among other things.

More than two decades after its arrival and with countless toys sold through, Transformers has become one of the most successful entertainment franchises of all time and woven into the global pop culture.

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Hasbro Transformers

Hasbro's extensive range of Transformers toys will be boosted next month by the release of the second film. Prior to that, Hasbro is cranking up demand with a number of marketing initiatives including print, PR and TV among other things. ToyNews has more details...

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