CAMPAIGN OF THE MONTH: Hasbro Littlest Pet Shop

Hasbro?s Littlest Pet Shop is one of the market?s leading mini-doll brands.
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The three new Littlest Pet Shop play-sets launched this year will be backed with a multi-platform promotional campaign.

The Littlest Pet Shop property is a line of collectible pets aimed at girls aged four to eight, appealing to their zeal for nurturing and collecting. With more than 325 million pets sold globally, it is currently the number one mini doll brand by volume in the UK.

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Copyrights Group

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The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.