Hasbro?s Littlest Pet Shop is one of the market?s leading mini-doll brands and the three new play-sets launched this year will be backed with a multi-platform promotional campaign?

Hasbro is supporting the return of Littlest Pet Shop with a new theme - Sweetest - and a raft of marketing activity, from cinema advertising to online partnerships.

Hasbro has hooked up with Guinness to formulate a six-week pub promotion for Trivial Pursuit.

Hasbro's extensive range of Transformers toys will be boosted next month by the release of the second film.

We find out about the campaign behind the latest addition to the Micro Pets range.

Bop-It XT will be launched with a comprehensive marketing programme.

Zoobles is backed with one of Spin Master's biggest ever marketing campaigns.

We look at the latest addition to the Micro Pets brand and the campaign that Tomy hopes will make it into the biggest toy hit of 2010...