CAMPAIGN OF THE MONTH: Hasbro, Bop-It XT

Bop-It XT will be launched with a comprehensive marketing programme.
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The latest incarnation of Bop-It, Bop-It XT, will be launched with TV coverage, promotional nights in universities, viral and blogging campaigns and in-store support...

Bop-It was something of a global phenomenon when it launched back in 2009, with Hasbro saying that it took the number one electronic game spot for the year – and now it has been updated to make it even better than ever.

To read more about the campaign, simply click here.

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