CAMPAIGN OF THE MONTH: Harumika, Bandai

A full marketing campaign is underway to capitalise on the countdown to Christmas.

Author:: Katie Roberts
Publish date:: Nov 14, 2011

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Throughout the campaign, there is a heavy focus on promoting and explaining the step-by-step process of Harumika through TV, print, PR and live events, with particular attention given to the new sets that were launched in July.

Harumika is proving popular with girls and its message of ‘no sewing, no scissors, no glue’ is making a good impression on parents, who love how easy and mess free it is.

To read the full feature, simply click here.

Bandai's award winning, fashion driven creative range, Harumika, is going from strength to strength and a full marketing campaign is underway to capitalise on the countdown to Christmas.

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