CAMPAIGN OF THE MONTH: Fisher-Price Favourites

We find out more about the plans for the new ten-toy collection.
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Sales of Mattel's pre-school brand rise 24 per cent in April.

Now the firm is backing its new ten-toy Favourites collection with a widespread marketing campaign to connect with mums and drive sales further.

To find out full details of the campaign - including online, retail, direct marketing and press - simply click here.

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