CAMPAIGN OF THE MONTH: Fisher-Price Favourites

We find out more about the plans for the new ten-toy collection.
Publish date:
16_Fisher Price.jpg

Sales of Mattel's pre-school brand rise 24 per cent in April.

Now the firm is backing its new ten-toy Favourites collection with a widespread marketing campaign to connect with mums and drive sales further.

To find out full details of the campaign - including online, retail, direct marketing and press - simply click here.

Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.


Featured Jobs