CAMPAIGN OF THE MONTH: Family Game Night - ToyNews

CAMPAIGN OF THE MONTH: Family Game Night

Hasbro introduces the campaign with an intensive five-week launch plan.
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The five-week period between back to school and October half-term break is looked upon as the perfect window to speak directly to families looking for ways to spend more quality time together.

It has also been well recognised that board games purchases are happening later and later every year and the campaign is designed to bring that initial games purchase forward, allowing for the secondary purchase at Christmas.

To read more about the campaign, click here.

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