CAMPAIGN OF THE MONTH: Dance Star Mickey

Already a hit in the US, Fisher-Price is planning a marketing campaign worthy of a VIP for the UK launch of Dance Star Mickey.
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Mattel's 360-degree campaign will target both adults and pre-schoolers, positioning Dance Star Mickey as the must-have toy for Christmas.

The interactive dancing Mickey Mouse announced himself to the UK near the end of June, joining forces with a hit UK street dance group for a viral video campaign. Taking part in a battle of the bands style dance-off with Britain’s Got Talent crew Flawless, Dance Star Mickey showed the group some moves to envy.

To read about the campaign in full and see Mickey take on UK dance crew Flawless, click here.

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