CAMPAIGN OF THE MONTH: Character Options

Following its Girl Gourmet Cup Cake Maker, the firm now has a range of kids cooking products...
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There are four distinct sections to the range: Cakes and baking with the Cup Cake Maker and new Fondant Cake Bakery; dessert in the form of the Ice Cream Parlour; drinks and smoothies with the Fruit Factory and Sweet Boutique which enables girls to make edible jewellery and accessories for themselves and friends.

Character’s marketing drive includes the ubiquitous TV schedule and also a blanket girls’ press campaign for late autumn. Other marketing activities include PR with youth, parental and food press and a new dedicated website.

To read more about the campaign, click here.

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