CAMPAIGN OF THE MONTH: Character Options

Following its Girl Gourmet Cup Cake Maker, the firm now has a range of kids cooking products...
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There are four distinct sections to the range: Cakes and baking with the Cup Cake Maker and new Fondant Cake Bakery; dessert in the form of the Ice Cream Parlour; drinks and smoothies with the Fruit Factory and Sweet Boutique which enables girls to make edible jewellery and accessories for themselves and friends.

Character’s marketing drive includes the ubiquitous TV schedule and also a blanket girls’ press campaign for late autumn. Other marketing activities include PR with youth, parental and food press and a new dedicated website.

To read more about the campaign, click here.


Campaign of the Month: ChillFactor

Character Options' Squeeze Cup Slushy Maker scooped a Lifestyle Product Award and topped NPD lists last year. The firm reveals its campaign behind a launch of new ChillFactor products.

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The award winning iTeddy hit the market in 2007, after its creator Imran Hakim was given £140,000 of investment from Dragon's Den's Peter Jones and Theo Paphitis. iTeddy is now distributed in 45 countries by Vivid, which is backing it with a hefty campaign...

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The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.