CAMPAIGN OF THE MONTH: Barbie Princess Charm School - ToyNews

CAMPAIGN OF THE MONTH: Barbie Princess Charm School

Marketing initiatives are in place to support the release of the latest Barbie movie and toy line.
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A TV campaign, sponsorship on This Morning, a press drive, branded taxis, a fresh website and a new brand ambassador are in line to support the release of the latest Barbie movie and the accompanying toy line.

The release of the tenth Barbie movie, Barbie Princess Charm School, and the toy range are being supported by marketing both on and offline in a comprehensive campaign.

To read the full details of the campaign, simply click here.

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The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.