CAMPAIGN OF THE MONTH: Barbie Princess Charm School

Marketing initiatives are in place to support the release of the latest Barbie movie and toy line.
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A TV campaign, sponsorship on This Morning, a press drive, branded taxis, a fresh website and a new brand ambassador are in line to support the release of the latest Barbie movie and the accompanying toy line.

The release of the tenth Barbie movie, Barbie Princess Charm School, and the toy range are being supported by marketing both on and offline in a comprehensive campaign.

To read the full details of the campaign, simply click here.

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