Horse toy specialist Breyer Animal Creations has partnered with Pony Magazine for a series of special promotions.
The UK’s number one monthly horse magazine for teens will run competitions and articles about Breyer, including a behind-the-scenes look at how to customise Breyer horse models.
Readers will have access to an exclusive subscription, in conjunction with the London International Horse Show in December.
Breyer is distributed in the UK and Ireland by Hornby Hobbies Ltd.
Hornby’s marketing manager Paul Chandler said: “We are delighted to be working with Pony. Young horse fans will love this initiative from Breyer. The Pony Magazine is a perfect fit with the Breyer brand.”
Zoe Cannon, marketing manager at DJ Murphy, publishers of Pony Magazine, added: “Pony Magazine is thrilled to be working alongside Hornby with the Breyer brand. The partnership offers our readers unique access to Breyer products and services - which we know they will love.
“The readership is passionate about horses and ponies, and collectable ranges like Breyer can be just as important to them as the community they become part of by reading Pony Magazine.”
Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.