BRATZ/BARBIE: Companies ordered to talk

Federal judge orders chiefs of Mattel and MGA into talks aimed at settling copyright dispute.
Author:
Publish date:
Social count:
0
5_Pocoyo.jpg

In the order, U.S. District Judge Stephen Larson stayed the case until September 19th to allow the two companies to work out how much in damages MGA owes and which company has rights to the $1 billion-plus doll franchise.

The judge ordered the companies' chiefs "to make themselves available, at a mutually agreement time," to meet with their legal teams and a mediator "to discuss a global resolution of the matter."

A jury in California recently gave Mattel the majority of the original drawings the first Bratz dolls were based on and up to $100 million in damages and lost profits.

MGA has argued that it can still sell the dolls as the damages relating to its infringement was just $10 million and the jury asked if it could find that only the first generation of dolls infringed. MGA also contends the damages amount should be reduced.

Mattel said in a court filing, however, that the court clerk received an email from a juror who confirmed that the panel "intended to award Mattel total damages of more than $100 million."

At trial, Mattel had asked the jury to award it more than $2 billion in damages and lost profits, plus punitive damages.

Source: Reuters

Related

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.