BRATZ/BARBIE CASE: Bryant enlisted Mattel employees

Bratz creator testifies Mattel employees assisted him to create models of the dolls.
Author:
Publish date:
5_Pocoyo.jpg

Carter Bryant told the Federal Court that he saw nothing wrong with pitching an idea for the urban-style fashion dolls while working as a Barbie designer at Mattel, or enlisting fellow employees to help him create models of the product.

However, he said it “was a general rumour” that some Mattel employees ‘moonlighted’ with other toy manufacturers to earn extra money.

He continued to explain that he made colour tracing based on original Bratz drawing, made in 1998, in order to pitch the concept to other firms and to an agency that represents artists.

"I didn't think there was anything wrong with it because I didn't know if anything would come about from sending some drawings out," Bryant said. "My idea is that if something came about with this that I would leave and work on this."

He said he did not pitch Bratz to Mattel, and had no intention of creating a doll line to compete with Mattel's Barbie.

"I don't think I understood at the time that MGA was a competitor of Mattel," Bryant continued. "I knew they were a toy company. I didn't know how big they were."

"I didn't think it was any big deal to create some pitch materials."

Related

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.