BLE takes on a new look for 2013 - ToyNews

BLE takes on a new look for 2013

Exhibition to be divided into Brand, Art, Design & Image and Character & Entertainment areas.
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Advanstar has unveiled the much talked about changes to the floorplan for Brand Licensing Europe 2013.

This year the showfloor will be merchandised into three distinct areas, reflecting the three most important vertical categories in the licensing industry - Brands; Art, Design & Image; and Character & Entertainment.

Dedicated areas, in the newly renovated West Hall and on the gallery level, have been created for Brands and Art, Design & Image, while Character & Entertainment will remain on the ground floor.

To read the full story on sister site, Licensing.biz, simply click on this link.

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