BLE 2011: The Promotions Factory and Cartamundi grab Ice Age 4

Twentieth Century Fox Consumer Products inks a host of new licensing deals for the upcoming film.
Author:
Publish date:
Social count:
0
3556_mypictr_300x300.jpg

The new deals will support Ice Age 4: Continental Drift, and the franchise’s first Christmas television special, Ice Age: A Mammoth Christmas.

The Promotions Factory, a previous toy partner on Ice Age 3: Dawn of the Dinosaurs, is on board as the worldwide partner for figurines and play-sets.

Cartamundi will create playing cards for Europe and Eurosales will develop products for arts and crafts. Fox has also signed up several local territory plush partners including Gipsy for France and Benelux, Kayford Holdings for Germany, Trudi Spa for Italy, Play By Play for Spain, Neco Dis Tic for Turkey, and AST for Russia.

Carl Lumbard, SVP and MD, EMEA for Fox Consumer Products, commented: “With over $2 billion in box office revenue worldwide, the Ice Age franchise is a perennial hit that has proven itself as a long term licensing proposition across the EMEA region.

“The TV special, as well as the next film installment of the Ice Age franchise, not only promises to delight parents and children alike, but will also create new and exciting opportunities for fans to interact with the much-loved Ice Age characters.”

The feature film Ice Age 4: Continental Drift is in cinemas in 3D from July 2012. The television special Ice Age: A Mammoth Christmas, is scheduled to air on major broadcast channels across the region, including Channel 4 (UK), RTL (Germany), TF1 (France) and Channel 1 (Russia).

Related

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.