BLE 2011: New apps on way for Bob, Sam and Thomas

Hit Entertainment expands digital portfolio with new apps and websites for pre-school brands.
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Hit will introduce new apps, which will launch autumn/winter 2011 across some of its pre-school brands. Both Bob the Builder and Fireman Sam will launch with their first ever mobile apps and Thomas & Friends' app portfolio will be expanded with two new releases, including Day of the Diesels and a Thomas & Friends: Engine Activities game app.

The firm is also set to launch new CGI-look websites for Bob the Builder and new property Mike the Knight, which will offer kids interactive games, video and content.

The Bob the Builder gaming app was developed and published in association with P2 Games. The app will launch in Apple's iTunes App Store this winter. Also in development is a book app, being produced with Big Play Company, which will be available for purchase in the iTunes app store this November.

A new Bob the Builder website ( is also set to launch in the UK this October with a CGI look. The website, developed by Funny Garbage, will include an integrated video player, plus enhanced games, projects and activities.

The first Fireman Sam mobile gaming app from P2 Games will launch for the iPhone, iPod Touch and iPad this winter. Inspired by the TV show, the new app features six games where the players take on the role of a fire cadet in training.

Two new Thomas & Friends apps continue the award-winning collaboration between Hit and Callaway Digital Arts. A new Day of the Diesels book app will launch on the App Store this month and will allow kids to read, watch, listen and play with multi-touch animation, CGI video, painting, puzzles and games.

Callaway and Hit have also partnered on a new Thomas & Friends game app Engine Activities, due for release in December, where users will receive three activity bundles, consisting of animated puzzles, match card games and painting. This game app will also feature in-app purchase, offering users instant access to more features.

Finally for Thomas, a new online game is currently being developed by Very Memorable and is set to launch on later this year.

The new Mike the Knight website ( will launch globally in late October 2011. The website will invite children into Mike’s world, offering a range of new content such as animated sequences and a video player, which will feature on each of the character’s pages, playing montages and songs created exclusively for the website. In addition, there will be games, activities, printables and more.

Natasha Fishman, SVP, global brand management & digital media at Hit Entertainment said: “HIT is dedicated to ensuring its preschool brands are fully represented across consumer touchpoints.

"We are thrilled to be expanding our Digital portfolio with Bob the Builder, Fireman Sam and Mike the Knight as well as enhancing our Thomas & Friends offering. These exciting new apps and websites serve to further enrich and extend the overall brand experience we deliver to our audiences."


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