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BLE 2010: Puppy In My Pocket hits TV - ToyNews

BLE 2010: Puppy In My Pocket hits TV

Giochi Prezisoi's Puppy in My Pocket brand is heading to Cartoon Network.
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Giochi Preziosi, MEG, and Mondo TV have unveiled a partnership with Turner Entertainment Networks International for a new TV series - Puppy in My Pocket Adventures in Pocketville .

The series is a co-production by MEG (creator of the original Toy property Puppy in my Pocket), Giochi Preziosi and Mondo TV.

The agreement with Turner encompasses the TV series broadcast in local language on Turner’s Pay TV and on its operated free TV channels.

Individual programming schedules will be set on a country by country basis. The 52x13’ first series will air in over 130 countries across EMEA in 2011. The show will be supported by a comprehensive licensing programme launching in 2012 driven by Turner CN Enterprises which has been appointed as the official licensing agent in Europe, Middle East & Africa (excluding Italy, Spain and Greece).

Graziano Delmaestro, Giochi Preziosi’s licensing director, commented: "We are all delighted with this latest development for Puppy in my Pocket Adventures in Pocketville. The agreement signifies exciting times ahead for both the property and its TV series. It was important that we secured good TV scheduling in all territories and the deal with Turner will help us to achieve this. Their expertise as licensing agents will also drive the merchandising programme forward.

"This new girls’ property and the story behind it translates easily into different languages and cultures. We believe that with the pedigree of the Puppy in my Pocket behind it, and the delightful and imaginative storylines and content, a hit TV series is certain, while many fantastic opportunities will be created for future license partners."

Joe Morrison, CEO of MEG stated: "We are very pleased that Mondo TV has combined the emotional appeal of the Puppy in My Pocket Franchise with heart-warming stories and adventures. The addition of the powerful reach of the Cartoon Network platforms in EMEA will surely make Adventures in Pocketville a children’s broadcasting success."

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