BLE 2010: Poshpaws grabs Rebecca Bonbon

FremantleMedia Enterprises secures UK gifts deal for popular international brand
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Poshpaws international has secured the rights to FME’s Rebecca Bonbon brand for use in a raft of new products to be released in the UK next year.

Rebecca Bonbon was developed by Yuko Shimizu of Hello Kitty fame, and will be used by Poshpaws on beanies, pyjama cases; hot water bottle covers, key rings, photo frames; snow globes, fridge magnets and photo clips available from UK retailers from August 2011.

“FME is continuing to grow Rebecca Bonbon as a global lifestyle and fashion brand, and partnering with licensees who understand the local markets plays a major part in developing the brand,” said FME EVP of licensing for EMEA Mark Newton.

“Her universal charm continues to appeal to both consumers and licensees, with whom we share the same vision.”

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