Companies signed up so far represent an increase of 15 per cent compared to the same time in 2009.
Exhibitors include BBC Worldwide, The Royal Opera House, Classic Media, LEGO, The Beanstalk Group, ITV Global Entertainment, Renault Merchandising, Ubisoft, Santoro Licensing and Twentieth Century Fox.
26 of the companies booked so far are based outside the United Kingdom and ten new companies have signed up to date, including JCB, Skechers, Age UK and Hakan Canta San. Tic. A.S.
The support for the show follows the event’s success this year when a total of 173 exhibitors and 4,862 visitors from 58 countries attended.
Advanstar is currently canvassing exhibitor and visitor opinion to ensure that the 2010 event continues to evolve.
Jessica Blue, event director of Brand Licensing Europe, commented: “It has been Advanstar's mission to grow and develop Brand Licensing Europe into the must attend event for the licensing industry across Europe.
"While the 2009 event was a runaway success, we remain focused on this goal for 2010 to ensure that the business needs of our industry are met.”
Brand Licensing Europe 2009 takes place from September 29 – 30th at Olympia’s Grand Hall in London.