Bizzy Bitz embarks on first ever TV campaign

Advert will air on Cartoon Network and Boomerang channels for four weeks
Publish date:
Social count:

Creative construction toy Bizzy Bitz will be making its small screen debut with its first ever national television advertising campaign.

Running from today, the 20-second advertisement, created by InVision Advertising, will air on Turner Kids’ channels, Cartoon Network and Boomerang channels for four weeks, over the Easter school holiday period.

The 160+ spots will reach a key audience of 14 per cent of the UK four to 15 year-olds and 22 per cent of the UK four to six year-olds.

The advert follows a mother and son over a busy week as he creates structures and models from his Bizzy Bitz sets. By the end of the clip, he has created an impressive rocket and jets off into space on an adventure.

“We are very pleased with the creative concept and we feel it truly brings the brand to life for children and parents alike," said Alta Fogel, inventor of Bizzy Bitz.

"We wanted something to showcase the genuinely imaginative play that children can achieve with Bizzy Bitz – this isn’t a toy with rigid instructions or rules; it’s something to be explored, reworked and remixed endless times. When a child opens a box of Bizzy Bitz, they open their mind to a world of creative possibilities.”

Tom Copsey, project manager at InVision Advertising, added: “Bizzy Bitz was an interesting project for us.

"We wanted to tell the story of how Bizzy Bitz offers parent-approved imaginative play for all ages and to showcase how children can create anything their creativity permits – from simple models to more intricate, complicated feats of engineering. The end result is a creative concept which perfectly demonstrates the freedom and fun offered by the product.”

The television advertising campaign ends on April 13th.


Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.