Beyblade selling strong in France

TV show attracts record audiences as toys continue to be top sellers.
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Beyblade recently broke audience records on French kids station Gulli, with over 1.2 million viewers tuning in during a recent series marathon. Meanwhile the latest series, Beyblade: Metal Fury, is attracting over 200,000 viewers per episode and is a top 5 show on Gulli.

The viewing figures are have meant further toy success for Hasbro France.

Beyblade tops have been the number one seller in France for over a year and the new line of Metal Fury toys has sold more than one million tops since January 2012.

Licensing.biz has more.

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