Ben 10 turns 15

Cartoon Network ages Ben by five years to increase marketing opportunities.
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In the new series Ben 10: Alien Force, Ben will be a teenager, giving Bandai the opportunity to include remote control vehicles, electronics and other categories in its merchandise.

Beth Goss, vice president of Cartoon Network ad sales, marketing and enterprises said: “It’s less about aging the character and more about being proactive and moving the story forward. It enables him to have more intelligence about his powers. Age 10 was limiting.”


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The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.