Behind the Screen: Andrew Mallendaine

The TMi UK Sales Director talks kids TV and the toy industry.
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I have every understanding with the toy industry.

The requirement from retailers for ever deeper discounts coupled with financial demands for point of sale support is just the latest in a long list of external pressures making life difficult for the trade.

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The past few years has seen not only consistent growth among dedicated kids channels viewing, it has also seen dramatic changes in viewing habits.

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