Behind the Screen: Andrew Mallendaine - ToyNews

Behind the Screen: Andrew Mallendaine

The TMi UK Sales Director talks kids TV and the toy industry.
Author:
Publish date:
3482_mypictr_300x300.jpg

I have every understanding with the toy industry.

The requirement from retailers for ever deeper discounts coupled with financial demands for point of sale support is just the latest in a long list of external pressures making life difficult for the trade.

To read the full opinion, simply click here.

Related

1973_mypictr_300x300(2).jpg

Behind the screen

The past few years has seen not only consistent growth among dedicated kids channels viewing, it has also seen dramatic changes in viewing habits.

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.