BBC Worldwide unveils Deadly 60 TCG

A new game based on the CBBC wildlife series will launch across the UK on August 25th.
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Deadly 60 is one of CBBC’s most popular factual programmes, in which wildlife presenter Steve Backshall tracks down the world's deadliest animals.

Aimed at six to 12 year-olds, the trading card game is made up of 165 cards featuring pictures and facts on the animals from the first two series of the show.

The cards will be sold in packs of eight, which children can collect, trade and play games with. The collection includes rare shiny cards and Super Rare Rainbow shiny cards as well as deadly Skull cards, which act as jokers in game-play.

Ceri Murray, head of Partworks and Collectibles for BBC Magazines, said: “Deadly 60 has been a fantastic success on CBBC, encouraging children to find out more about the world’s deadliest creatures.

"We are very excited and confident that this new, fun educational, trading card game brings something new to this hugely popular sector of the market.”

Marketing activity around the launch of the card game includes sampling in other BBC and Egmont children’s titles, adverting across the BBC Magazines’ portfolio. There will also be online promotions and competitions.

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