BBC Worldwide has confirmed global distribution rights for merchandise and TV for 3rd & Bird, the new pre-school series from Little Airplane Productions.
The commercial arm of the BBC hopes to repeat the success its had with In The Night Garden with the new brand by capitalising on the current global popularity of animation.
It plans to reveal its commercial plans at various trade fairs this year.
Gill Pritchard, director of children’s, BBC Worldwide, said: “We’re thrilled to be working with Little Airplane on this project. 3rd & Bird is an enchanting property packed with entertaining stories, songs and cute characters - it is beautiful and I am captivated by the little bird, Muffin. Our expertise of the pre-school market gives us confidence that 3rd and Bird will resonate across the World.”
Created in photo-puppetry animation, the series is centred round a community of birds that live, learn and play in the branches of a tree.