Tomy's Battroborg will be appearing at this year's Gadget Show Live @ Christmas.
The battling robots will be featured in the Toy Zone at the three-day event, which takes place at Earls Court on from November 1st to 3rd.
Toyology’s Peter Jenkinson will host interactive demonstrations throughout the weekend, two of London’s most promising boxers will go head-to-head via Battroborg on Friday November 1st.
Consumers will also have the chance to go toe-to-toe with the boxers using Battroborg.
James Cokell, TOMY brand manager said: “We’re extremely excited to be taking part in the Gadget Show Live @ Christmas event this year and reach out to a huge gadget audience.
"Battroborg is promising to be the ‘must have’ boys toy this Christmas - it’s a great mix of family fun and technology, and will appeal to kids of all ages.”
TOMY is backing Battroborg with a dedicated marketing programme of TV product placement, blogger reviews and competitions running throughout the Christmas buying period.