Barbie teams with Little Mix for 'Raise Your Voice' campaign

The 'Raise Your Voice' signing competition will mark the launch of Barbie's Rock 'n' Royals range.
Publish date:
0 0littlemix.jpg

Barbie is partnering with hit girl band Little Mix on a ‘Raise Your Voice’ campaign.

As pat of the initiative, girls will have the chance to enter a singing competition celebrating the launch of the new Barbie in Rock ‘n’ Royals DVD and toy range.

The winner will be selected by Little Mix and will even get to meet the band.

“Barbie has always fuelled imagination, inspired creativity and encouraged self-expression and we are delighted to be working with Little Mix who are such an inspiration to girls in how they have found their voices through music,” said Wendy Hill, brand activation director at Mattel.

The campaign will run in partnership with Nickelodeon from September 1st to October 18th and will include TV promotion and online ads featuring Little Mix.


Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.