PxPixel
Barbie Store opens in Argentina - ToyNews

Barbie Store opens in Argentina

Mattel awards Buenos Aires business group exclusive rigts to world's first Barbie Store.
Author:
Publish date:
5_Pocoyo.jpg

Mattel has awarded a business group from Buenos Aires the exclusive rights to the world’s first Barbie Store in Argentina.

The agreement also entitles the group, led by the store's founder Tito Loizeau, to the store’s license in Uruguay and Paraguay plus first-option rights in the rest of Latin America, while Mattel can expand the concept across the world.

The group from Buenos Aires invested $500,000 into the store’s opening. Mattel will make a percentage from sales.

Girls are able to have their hair and make up done in the store and try on costumes. There is also a playroom and café.

Loizeau said: "There are girls who come every single day. No one understands it."

Mattel’s Richard Dickson said: "We've done a lot of work to maintain Barbie's relevance by extending her into other parts of a little girl's life."

The shop sells t-shirts, skirts, pants and handbags - most in shades of pink - that are designed and made in Argentina and only available at the Barbie Store. The range targets girls from three to 16.

Related

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.