Barbie stars in her first music video - ToyNews

Barbie stars in her first music video

Mattel kicks off marketing campaign for its latest doll range with a re-make of 90s hit Barbie Girl.
Author:
Publish date:
Social count:
0
5_Pocoyo.jpg

The music and dance video entitled Do ‘The Barbie’ celebrates the launch of the new Barbie Fashionistas dolls. The new dolls feature 12 points of movement and more than 100 poses.

To demonstrate these features, Barbie has teamed up with one of the music industry’s biggest names to choreograph and produce the video, featuring a new dance called 'The Barbie', set to a re-recorded version of the 90s song Barbie Girl.

Famed choreographer JaQuel Knight, who has worked with Beyonce and Britney choreographed the dance, which includes a series of doll-like moves. The video makes its world premiere today on Barbie’s YouTube channel.

Choreographer, JaQuel Knight commented: “It was really fun to work with Barbie and create a dance for her. Barbie is the biggest icon in life and I am so excited to have worked with her on her first music video.” 
 


The video was shot in New York and stars three Barbie Fashionistas dolls, Sassy, Cutie and Artsy and features a cameo from Ken.

Stephanie Cota, senior vice president of marketing for Barbie said: “Barbie’s first music video is an epic moment that further solidifies her place as a pop culture and entertainment icon.

"Barbie’s celebrity status and role in pop culture allows her to partner with the industry’s best, and we love the signature dance JaQuel created. It’s surprising, kicky and catchy – everyone will want try to do ‘The Barbie.’” 


The Barbie Fashionistas Dolls will be available from October, priced £9.99 each

Related

0 0creations.png

Mattel Creations SVP Christopher Keenan on the business' first year, new Barbie content and plans for Thomas & Friends

Mattel launched its new content and entertainment hub, Mattel Creations, earlier this year, but already the studio is redefining the company’s wider approach to TV, film and digital for some of its biggest brands, including Barbie, American Girl and Thomas & Friends. Robert Hutchins talks to Christopher Keenan, SVP of content development and production at Mattel, about the latest developments for the blossoming studio.

Featured Jobs

Gameplan Job Logo 620 x 349

Sales Director UK

Our client is a well established privately owned UK toy manufacturer which has won numerous awards for outstandingly innovative toys, gifts and gadgets. A correspondingly outstanding and talented UK Sales Director is to be recruited who has the potential, the will, the drive and the ambition to advance to a higher position within a few years.

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.