Barbie readies Star Light Adventure RC Hoverboard campaign

The iconic doll is marking the release of the toy with a new viral video showcasing the doll travelling across London on the hoverboard.
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Mattel’s iconic doll Barbie is celebrating the launch of the new Barbie Star Light Adventure RC Hoverboard toy with a new campaign.

In the viral content, Barbie is seen flying across London landmarks on her hoverboard including Marble Arch, Tower Bridge, Parliament Hill, Tate Modern, Westminster Tunnel, Embankment, BAFTA 195 Piccadilly and the National Gallery.

Specialised projection mapping artists used photogrammetry to model Barbie from scratch, before mapping her movement to each location in London.

The new Barbie Star Light Adventure RC Hoverboard toy boasts various features including auto-land, auto-launch and 360-degree spin.

Check out the video of Barbie in action below:


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The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.