Barbie I Can Be introduces Team Barbie

New range is led by swimming champion, along with tennis player, rhythmic gymnast and athlete.
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Mattel has added to the Barbie I Can Be schools resource portal, www.barbieicanbe.co.uk, with new career themed game and sports lesson plans.

Inspired by Barbie’s career legacy, the online resource offers boys and girls aged five to 11 the opportunity to explore a range of careers including vet, architect, racing driver and chef, in a fun and engaging way through lesson plans designed by education experts.

The refreshed resource has been launched through direct to school communications, supported by a heavyweight digital campaign, which aims to drive teachers to the site from online education hubs.

This year the Barbie I Can Be doll range introduces Team Barbie, led by feature doll Barbie I Can Be… Swimming Champion. Every doll in the range, also including a tennis player, rhythmic gymnast and athlete, comes complete with a Team Barbie uniform, pink trophy plus extra accessories necessary for girls to ‘play’ out that sport.

An online sizzle calls out the whole Team Barbie range, demonstrating the features of the Barbie Swimming Champion which really swims in water and comes with a puppy. The range will be supported in store with a feature FSDU.

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