Bandtock takes up the role in January. He was a member of Vivid’s original team in 1993 and during his 17 years in the company has been commercial director of its toy, FOB, gift and MGA (Bratz) divisions.
Paul Weston, Vivid’s CEO commented: "Neil brings a wealth of experience to his new role, not just in sales and marketing, but also in managing key distributor and licensing partnerships, and will play a key role in the further development of our business in the UK."
In addition, Nick Thomas now assumes the role of UK commercial director with full responsibility across the toy, FOB and Crayola divisions.
Completing the restructure of the UK sales team and reporting into Thomas, Gerbie Quilter is promoted to sales director of the toy division, and Steve Alexander to sales director of the Crayola Division, both were previously general sales managers of their respective divisions.
Weston continued: "Nick, Gerbie and Steve have all earned their stripes at Vivid over many years and will continue to bring great strength and focus to these key areas of the business."