PxPixel
Bandai teams up with 2012 hopeful - ToyNews

Bandai teams up with 2012 hopeful

Firm hires British Taekwondo Champion, Aaron Cook to promote Power Rangers toy launch.
Author:
Publish date:
3625_mypictr_300x300.jpg

Aaron Cook, 20, the UK’S strongest contenders for a gold medal at London 2012 Olympics has been transformed into a life-size action figure to become a living Power Ranger toy.

Cook is the first ever honourary member of the Power Rangers and to mark the occasion he was exhibited in a three-metre by 1.5 metre replica toy box in the window of The Entertainer in Westfield shopping centre.

The real-life Power Ranger garnered widespread media interest including a full page in The Metro, The Daily Mail Online, The Independent on Sunday and BBC Sport, which helped to drive traffic to the store with Power Rangers fans hoping to meet the real life Red Ranger. A video of the event can be seen on Bandai’s Facebook page.

Cook commented: "I was mad about Power Rangers as a kid so my parents took me to a local Taekwondo club in Dorchester where I fell in love with the sport. The rest, as they say, is history, and now to actually become a Power Ranger, I am able to fulfil a childhood dream."

Bandai is hoping stunt will kick-start strong sales of the new Power Rangers Samurai line.

Darrell Jones of Bandai commented: "Aaron is a fantastic addition to the Power Rangers team and an obvious choice to uphold the new Samurai values.

"It was great having the chance to work with a British Olympian and we hope Aaron’s Power Rangers training holds him in good stead for a gold medal at 2012."

Related

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.