Bandai teams up with 2012 hopeful

Firm hires British Taekwondo Champion, Aaron Cook to promote Power Rangers toy launch.
Author:
Publish date:
Social count:
0
3625_mypictr_300x300.jpg

Aaron Cook, 20, the UK’S strongest contenders for a gold medal at London 2012 Olympics has been transformed into a life-size action figure to become a living Power Ranger toy.

Cook is the first ever honourary member of the Power Rangers and to mark the occasion he was exhibited in a three-metre by 1.5 metre replica toy box in the window of The Entertainer in Westfield shopping centre.

The real-life Power Ranger garnered widespread media interest including a full page in The Metro, The Daily Mail Online, The Independent on Sunday and BBC Sport, which helped to drive traffic to the store with Power Rangers fans hoping to meet the real life Red Ranger. A video of the event can be seen on Bandai’s Facebook page.

Cook commented: "I was mad about Power Rangers as a kid so my parents took me to a local Taekwondo club in Dorchester where I fell in love with the sport. The rest, as they say, is history, and now to actually become a Power Ranger, I am able to fulfil a childhood dream."

Bandai is hoping stunt will kick-start strong sales of the new Power Rangers Samurai line.

Darrell Jones of Bandai commented: "Aaron is a fantastic addition to the Power Rangers team and an obvious choice to uphold the new Samurai values.

"It was great having the chance to work with a British Olympian and we hope Aaron’s Power Rangers training holds him in good stead for a gold medal at 2012."

Related

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.