Bandai signs Noddy

Bandai has been appointed as UK distributor for Noddy.
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Bandai was also recently appointed toy distributor for the property in Spain and will be distributing products from master toy licensee NSR from the start of next year.

Next year marks the 60th anniversary of the character and a year of celebrations is planned with extensive consumer and retail marketing complementing a brand new 52-episode TV series Noddy In Toyland.

Commenting on the expanded relationship, Bettina Koeckler, Head of Licensing Sales EMEA at Chorion said: "We are thrilled to intensify our relationship with Bandai in Europe. Next year will be Noddy’s big anniversary year and welcoming Bandai as a partner for the property in the UK will be instrumental in its success."

Julian Boyers, Managing Director, Bandai UK added: "We are very excited to be partnering with both Chorion and NSR on this iconic British brand. We look forward to re-establishing Noddy as a leading preschool license in it 60th anniversary year."


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