The arts and craft line was demonstrated to children at the shows and then the kids had the chance to create their own designs at dedicated Harumika workshops.
Girls visited the branded areas at both Glasgow SECC and Birmingham NEC events to take part in hourly sessions to design outfits and enter a competition to win Harumika Starter Sets.
Whilst promoting the message of “No sewing, no scissors, no glue – fashion designed the easy way”, the workshops were popular with kids and parents alike.
Creative tips leaflets were handed out across both weekends so children could practice at home, be directed to the official website and see where they could buy the different sets.
Vicki Elmer, Harumika product manager, commented: “We’ve had great fun taking Harumika out on the road and have loved seeing the public’s very positive reaction first hand.
"As soon as Harumika is demonstrated and explained, children grasp the concept really quickly and can’t wait to get started.
“I was amazed at how creative they all were, some even as young as four, and at how many mannequins they made within the hourly sessions. We will definitely repeat this activity in 2011 and we would like to thank Prima for their support in organising these two shows.”
The Harumika range is continually being refreshed with new themes, fabrics and accessory packs and will be supported throughout the coming year with more TV advertising, live events, consumer press competitions and online activity.