Bandai readies Power Rangers line

Firm will work with Nickelodeon UK to launch new toy range in the summer.
Publish date:

The new collection will feature 10cm Action Figures as the entry price-point, as well as 16cm Switch Morphin figures, Disc Cycles with Figure, Samurai Morpher, Samurai Megazord and the Samurai Mega Blade.

Andrew Welch, boys’ product manager for Bandai, commented: “Power Rangers is a much loved, evergreen boys brand and we are very excited about the new Samurai series and toy range.

"It is great to see the TV series receive such a positive reception and we look forward to the toy launch in July and similar success to that enjoyed in the US."

The latest series of Power Rangers Samurai is proving popular with UK children, with an average of 60,000 kids tuning in to each episode. Power Rangers Samurai is currently the number one show on Nickelodeon UK and since its premier on May 7th, has brought in 150 per cent more boys to the channel than the slot average.

With such strong TV audiences, brand awareness is increasing and Bandai will be looking to capitalise on the excitement for the toy launch on July 1st.

Kirk Bloomgarden, SVP international for Saban Brands said: "We are thrilled with the response that Power Rangers Samurai has had on Nickelodeon in the UK. Our success in the UK follows the phenomenal results we've had in the US on Nickelodeon. The UK has always been one of the strongest markets in the world for the Power Rangers franchise and the ratings results on Nickelodeon confirm that UK fans have embraced Samurai.

"We can't wait for the launch of Bandai's toy product this summer and the roll-out of additional Samurai product from our other strong UK licensees later this year and into 2012."

Tina McCann, SVP managing director of Nickelodeon UK, added: “We’re delighted the legendary Power Rangers franchise has proved so popular with viewers. This fun and iconic property has spanned over two decades, and now we are introducing them to a whole new generation of kids.

"The show contains the elements our audiences love – heroes, villains and dynamic action, while emphasising core values of friendship, teamwork and empowerment.”



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