Bandai links with latest boy band

Firm teams up with Twenty Twenty to promote art and craft toy, Badge It.
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Bandai has invited fans to use its hit badge making machine to design their own badge for new boy band Twenty Twenty to wear on their upcoming summer tour. 

The competition was promoted via a media partnership with teen website, Sugarscape, which encouraged fans to enter, as well as on the band’s own social networking sites including Facebook, Twitter and their website.

In excess of 250 entries were sent in and the winner will see the band wearing their design, plus receive VIP tickets to Pontypridd Ponty’s Big Weekend, where they are supporting The Wanted. While there, the winner will also get a meet and greet with Twenty Twenty.

Badge It was launched in 2003 and has continued to sell consistently year on year.

Girls product manager at Bandai, Vicki Elmer commented: “We are really excited to be working with Twenty Twenty on this promotion alongside Badge It. 

"It is a great way of getting our key audience to engage with the product and highlights one of the many uses of Badge It to teens across the country."


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