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Bandai links with Heathrow - ToyNews

Bandai links with Heathrow

Firm creates pre-flight energy play area in Terminal 5 to run this weekend.
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The area for children will be open from Friday April 8th until Sunday April 10th. The zone will allow children to get rid of all their excess energy, turning a selected area in the departure lounge into a playground.

The toy area will feature Armouron, Bandai's lightweight suit of action armour, which encourages role-play. Children can also take part in games and activities organised by trained children’s entertainers and childcare specialists.

The energy area will feature something for all ages with Tinga Tinga Tales toys also included for pre-schoolers. The area will hold organised puppet shows, games and activities throughout the weekend.

Heathrow will also have a day of character costumes on Monday April 11th so that children can meet a range of characters including Humungousaur from the Ben 10 series.

Nick Cullen, COO of Heathrow said: “For many parents, travelling with children can be an experience fraught with anxiety – especially during the school holidays.

"This Easter we have created an area where children can enjoy themselves pre-flight and get rid of their energy, and in turn hopefully make the journey a little more manageable for parents.”

Andrew Welch, product manager for boys brands, Bandai UK added: “Teaming up with Heathrow to create a play area for kids during the Easter break, is a great way for kids to enjoy themselves before heading off on their holiday and sample some of our current toy lines.

"Kids will be able to try Armouron and experience the customising and construction role-play of this unique product.”

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